Will Gordon Lennox

Will Gordon Lennox joined 1/ST as VP, Growth and Strategy in 2024. Previously, Will was with the UK Tote, before setting up his own business designing a pool product for motorsport. His role at 1/ST revolves around the diversification of 1/ST’s portfolio outside of US horse racing, in which they are heavily invested. This involves international horse racing opportunities, from wagering to race partnerships to tech JVs, as well as non-horse racing wagering opportunities such as sports pool products.