John McBroom

John McBroom serves as the Commercial Director at Total Performance Data, a global leader in racing telematics and real-time GPS equine tracking solutions.

At TPD, John has overseen the launch of an industry first in-running odds product, which merges cutting-edge tracking data with advanced machine learning to generate live probabilities for every horse, every second of a race. Under John’s direction, TPD has established key partnerships with major betting entities such as Flutter, Entain, and William Hill.

Having caught the racing bug working on the betting shop floor aged 20, John won a place on the British Horseracing Authority’s prestigious Graduate Development Scheme. From there John worked on the Racing Trading Desk at Coral prior to roles in Sports Marketing and working with some of the world’s largest betting companies and Tote operators at Kambi.

John and TPD are committed to enhancing the racing fan experience and driving revolutionary betting products through the power of data.