Driss Belghazi, Deputy Director General of SOREC and Co-Chairman of WoTA

Session 2 : Can AI grow pools and keep players’ attention

Martin Tripp, Global Chief Operating Officer at BetMakers Technology Group
Richard Peden, Chief Product Officer at 1/ST Technology
Long Lee, Head of Wagering Product Strategy at the Hong Kong Jockey Club
Olivier Pribile, Marketing and Product Director at PMU
Daniel Alinder, CEO at Vindral

How can the global racing and tote ecosystem adopt 
AI responsibly while protecting integrity, compliance,
and customer trust

James Mitchell, Growth & Partnerships Lead at DigitalRG 
Tom Chignell, Integrity Projects for the Hong Kong Jockey Club and member of the IFHA Council on Anti-Illegal Betting

See how Artificial Intelligence is now part of the strategy and investments in different companies.

Is Artificial Intelligence, a simple tool, an important threat or just a way to integrate innovation? 

As an introduction of the panel, WoTA will deliver the first results of a survey made inside WoTA members: How tote betting operators use AI driven models and tools and where?

Cyrille Giraudat, CEO at PMU
Keith Johnson, President, 1/ST Technology
Alex Frost, CEO, UK Tote Group

Kevin Park, Senior Solutions Architect at Amazon Web Services (AWS)

From emerging novelty to operational necessity, AI in gambling is revolutionizing every facet of the industry.

These AI-driven innovations are not only enhancing the player experience but also optimizing internal processes, compliance efforts, and profitability across the gambling ecosystem. AI-based player engagement tools offering personalized gaming experiences, and advanced fraud detection systems safeguarding gaming operations and customers protection.