Racing for Relevance: Artificial Intelligence, Trust and the Future of Global Pools

As global wagering enters a new era shaped by Artificial Intelligence, evolving regulation, and changing consumer attention, horseracing and Horserace betting have a unique opportunity to lead and reinvent themselves.

The WoTA Forum 2026 will bring together thinkers, builders, and decision-makers to explore how Artificial Intelligence is reshaping gaming experiences, economies, and punters’ engagement.

REGISTRATION

Programme

From emerging novelty to operationnal necessity, AI in gambling is revolutionizing every facet of the industry.

These AI-driven innovations are not only enhancing the player experience but also optimizing internal processes, compliance efforts, and profitability across the gambling ecosystem.

AI-based player engagement tools offering personalized gaming experiences, and advanced fraud detection systems safeguarding gaming operations and customers protection.

Keynote et Debate: CEOs view on Artificial Intelligence

Keynote: The vision of an expert (To be confirmed)

Debate: Industry CEOs view on Artificial Intelligence

Session 1: Can AI optimise density, timing, health of the pool.

How can the global racing and tote ecosystem adopt AI responsibly while protecting integrity, compliance, and customer trust
How do we transform legacy tote systems into scalable, internationally connected betting ecosystems?

Session 2 : Can AI attract and keep players’ attention

AI-powered personalization and customer acquisition
Future commercial models for international pools including sports pools
In-Race viewing and In-Play betting

Conclusions

LOCATION

Fédération Française de Football (FFF)
87 BOULEVARD DE GRENELLE 75015 PARIS